Mahindra Xylo was a compact MPV designed and manufactured by the Indian automobile manufacturer Mahindra and Mahindra from 2009 to 2019, for a period of a ten years. But why Mahindra can’t be able to succeed in Indian market. Let’s deep dive into why Mahindra Xylo failed in Indian market.
Xylo had some problems with performance and Mahindra can’t be able to solve it properly. Lot of buyers complained about it. As we all know that Mahinda Xylo was not a good-looking car from Mahindra.
Here’s some of the points that why Mahindra Xylo failed in India.
- Flawed Launch Strategy: Mahindra Xylo can’t be able to position in market because of that it’s look like confusing in market that where Mahindra trying to cater this MPV. Also, in 2009 lot of things going on like 2009 financial crisis. and lacked variants and different engine options and many more.
- Design & Performance Shortcomings: Mahindra Xylo’s design is outdated and lack of performance. Lot of time buyers complain about lot of issues and because of this reputation Mahindra Xylo failed in market.
- Stiff Competition: In Indian market there is lot of competition from Toyota, and Maruti in 7-seater MPV in Indian car market and they offered better product in space that’s one of reason why Mahindra Xylo failed in India.
- Reputation Issues: Indian automobile works on suggestions from buyers and when first buyers brought all new Xylo, they faced lot of problems because of that they are not recommending in family so reputation is one of the most highlighted reasons Why Mahindra Xylo Failed in Indian market.
These are some of the reasons why Mahindra Xylo Failed in Indian market. So, it’s one of the biggest flops for Mahindra. So, we can include Xylo in one of Flopped cars from Mahindra.