Bajaj Auto Plans 8 New Motorcycle Launches in India Over Next 5 Months

Bajaj Auto is gearing up for a major product offensive in the Indian market, with plans to introduce eight new motorcycles over the next four to five months. The upcoming launches will include a mix of all-new models as well as facelifted versions of existing bikes, as the company looks to refresh its portfolio by mid-2026.

Bajaj Auto’s product roadmap and Pulsar refresh plans

The Pulsar range remains at the heart of Bajaj Auto’s growth strategy. The company has confirmed that it will introduce one new model almost every month over the next two quarters, with several Pulsar motorcycles set to receive facelift updates. Bajaj acknowledged that competitive pressure in recent quarters had made some of its products appear dated, prompting a renewed focus on design, features and technology upgrades.

The strategy has already shown results in the 125cc segment, where the Pulsar 125 benefited from the ABS mandate on higher-capacity motorcycles. Within two years of launch, Pulsar’s market share in the segment reportedly rose sharply, underlining the brand’s importance in Bajaj’s lineup.

Market strategy, new segments and global focus

Beyond the Pulsar refresh, Bajaj Auto is also evaluating the introduction of a new sub-brand in the 125cc space below Pulsar, aimed at aggressive pricing and higher volumes. In the premium segment, the Dominar brand continues to perform strongly in export markets such as Latin America and Turkey, highlighting the role of global demand in product planning.

With a steady pipeline of launches lined up, Bajaj Auto aims to strengthen its position across key motorcycle segments while keeping the Pulsar brand central to its long-term market strategy.