Ather, TVS, Bajaj Outpace Ola Electric In 2025: India’s EV Battle Gets Real
India’s electric two-wheeler market has entered its most dramatic phase yet. Ola Electric, which once held a massive 36.7 per cent share, has dropped to just 16.1 per cent in 2025. While the EV segment continues to grow, the brand that once dominated it is now struggling to maintain its position.
Ola’s sharp decline highlights deeper issues. Customers have repeatedly raised concerns around delivery delays, inconsistent service response and operational bottlenecks. In a year when overall EV adoption accelerated, Ola couldn’t convert demand into sales. Legacy players, however, moved fast.
TVS Motor Company has taken the lead with 24.2 percent market share, supported by its strong dealership network and reliable ownership experience. Bajaj Auto surged close behind at 21.9 percent, riding on brand trust and aggressive expansion. Even Ather Energy, once far behind Ola, has overtaken it with a 16.2 percent share compared to last year’s 11.3.
This shift matters because it marks the first time India’s EV story isn’t being driven by a single disruptor. Legacy brands with deeper distribution, wider after-sales reach, and stronger supply chains now hold the advantage. Manufacturers also had to navigate rare earth metal shortages in 2025, but traditional OEMs absorbed the shock better.
Ola’s future hinges on whether its new self-developed battery cells, upcoming models and promised service improvements can restore confidence. For now, the EV battlefield has new leaders, and competition finally looks real.
