Yokohama India Launches No-Cost EMI Program for Premium Tyre Upgrades

What is the Easy Drive No-Cost EMI Program?

Yokohama India has introduced the ‘Easy Drive’ No-Cost EMI Program, making it easier for customers to upgrade to high-performance tyres without financial strain. This initiative is in partnership with Bajaj Finance Ltd. and is aimed at SUV and premium car owners who prefer larger and more durable tyres.

Key Highlights of the Initiative

• Available for Yokohama’s premium tyre ranges, including ADVAN, Geolandar, and BluEarth series.
• No upfront financial burden, allowing easier access to high-performance tyres.
• The EMI facility is available at Yokohama Club Network (YCN) stores and select retail partners nationwide.
• Six-month no-cost EMI plan for tyres that are 17 inches or larger, with monthly payments starting at just ₹1,807.

Why This Matters?

With the growing demand for SUVs and premium passenger cars, the market for larger tyres has expanded significantly. Over 25% of new vehicles now come with 17-inch or larger tyres, making high-performance options crucial for better handling, safety, and driving comfort.

The premiumization of India’s passenger car market is reshaping tyre preferences. By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle.

Gaurav Mahajan, Head of Marketing at Yokohama India

Exciting News!
We’re thrilled to introduce a limited-period NO COST EMI offer on the purchase of new Yokohama tyres! Choose from a range of easy payment plans, starting at just ₹1,807/-.
Offer valid until June 2025— so hurry and give your car the upgrade it deserves!#Yokohama pic.twitter.com/gR2LxoQchd

— Yokohama India (@YokohamaIndia) March 24, 2025

The Future of Premium Tyres in India

Yokohama India has been steadily expanding its presence in the Indian market, recently beginning 20-inch tyre production. With sustainability and innovation at its core, the company continues to offer products that meet global standards while catering to the unique demands of Indian road conditions.

The Easy Drive No-Cost EMI Program is set to benefit thousands of motorists, ensuring they can enjoy premium tyres without financial hurdles. This initiative not only boosts Yokohama’s market presence but also provides Indian drivers with greater accessibility to top-tier tyre technology.