Indian automobile is known for it’s rugged and reliable cars but in 2018 Mahindra tried to come into premium SUVs with Alturas G4. But Indian market failed this product So here’s reason why Mahindra Alturas G4 Failed.
Mahindra Alturas G4 Failed because of customer perception, low brand value and After sale services. but it’s hard to see that how Alturas Failed in Indian market.
Why Mahindra Alturas G4 Failed
Mahindra Alturas G4 was a premium SUV manufactured by Mahindra and Mahindra in Collaboration with Korean Brand SsangYong. It’s lunched in 2018 and marketed as premium SUV and compete with big brands like Toyota and ford but they failed.
1. Customer Perception
Before Mahindra XUV700 Customers don’t treat Mahindra as premium brand in SUV space and that lead to failed of Alturas G4. So customer perception about brand is very important. We all known that there’s lot of others factors but One of them main reason why Mahindra Alturas G4 Failed.
Nowadays people know that Mahindra make good vehicle and now days people can spend good quality vehicle. Also now Indian Market is also changed.
2. Problems with Alturas G4
Every brand try to produce perfect car but sometime brand can’t able to complete expectations and with that you get some problems. Lot of Alturas G4 users reported that when they go local Mahindra service centre they can’t able to understand problems because it’s Mahindra first Premium SUV and staff don’t knows how to fix it.
So when you get problem in car you have to go big service station to fix and I think it’s a big problem.
3. Marketing strategy of Alturas G4
In 2018 Mahindra known for making rugged Cars and when they lunched Alturas G4 they are not able to convince customers for premium prices of Alturas G4. I am not gonna say that Mahindra Failed in Marketing Strategy but In compare to new lunch of Mahindra cars like XUV and Scorpio N.
Conclusion on Why Mahindra Alturas Failed
In this post we discuss how Mahindra Failed to sell Alturas G4 which is great product for that price but customers refused it. but now days Mahindra know how to market theirs products.
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