Tata Curvv Takes Over! A Recap of All IPL Official Cars So Far!
The Indian Premier League (IPL) has not only entertained cricket fans but has also served as a prime marketing platform for car manufacturers. Since 2011, several cars have carried the prestigious title of “Official Car of the IPL.” The evolution of these vehicles reflects India’s changing automotive landscape, from sedans and SUVs to electric vehicles.
For IPL 2025, Tata Motors continues its association with the league, featuring the Tata Curvv as the official car, with Bollywood star Vicky Kaushal as the brand ambassador. Let’s take a look at all the official IPL cars over the years.
The Early Years: Volkswagen & Maruti (2011-2017)
Volkswagen Vento (2011-2012)
The IPL got its first official car in 2011 – the Volkswagen Vento. To celebrate the partnership, Volkswagen introduced special IPL Editions of both the Vento and the Polo. These cars featured rear entertainment screens, built-in navigation, and exclusive IPL-branded elements.
Maruti Vitara Brezza (2016-2017)
After a gap, IPL saw another official car in 2016 – the Maruti Vitara Brezza. This compact SUV quickly became a favorite among Indian buyers. It was powered by a 1.3L diesel engine producing 90 PS and 200 Nm of torque and came with a 4-star Global NCAP safety rating.
Tata Motors Takes Over (2018-Present)
Tata Nexon (2018)
Tata Motors entered the IPL scene in 2018 with the Nexon, one of India’s safest compact SUVs. Available with 1.2L turbo-petrol and 1.5L diesel engine options, it laid the foundation for Tata’s long-term association with IPL.
Tata Harrier (2019)
In 2019, the Tata Harrier took center stage as the official IPL car. With a bold design and a 2.0L diesel engine (170 PS/350 Nm), it became a symbol of power and style, appealing to SUV lovers across India.
Tata Altroz (2020)
The 2020 IPL season featured the Tata Altroz, a premium hatchback launched amidst the pandemic. Despite the challenges, it quickly gained popularity, crossing 50,000 units in sales within its first year.
Tata Safari (2021)
The third-gen Tata Safari took over in 2021, with a special Gold Edition featuring golden accents and premium white leather seats. It elevated the IPL’s prestige and reinforced Tata’s growing influence in the tournament.
Tata Motors Becomes IPL Title Sponsor (2022-Present)
Tata Punch Kaziranga Edition (2022)
Tata Motors officially became IPL’s title sponsor in 2022 and showcased the Punch Kaziranga Edition, a tribute to Assam’s Kaziranga National Park. One unit was auctioned, with proceeds donated to rhino conservation.
Tata Tiago EV (2023)
In 2023, IPL saw its first electric official car – the Tata Tiago EV. As part of its sustainability initiative, Tata Motors pledged Rs 5 lakh for tree plantation every time a ball struck the Tiago EV during a match.
Tata Punch EV (2024)
Tata continued the electric trend in 2024 with the Punch EV, also serving as the official car of the Women’s Premier League (WPL). The car was awarded to the Electric Striker of the Season, won by Jake Fraser-McGurk for his explosive batting.
IPL 2025: Tata Curvv Takes the Spotlight
For IPL 2025, Tata has introduced the Curvv, a futuristic SUV Coupe featuring bold styling, connected LED headlights, a panoramic sunroof, and a 12.3-inch touchscreen infotainment system. It will be available in petrol, diesel, and electric versions, with the EV promising a 500 km range.
Adding to the excitement, Tata has teased the Curvv EV Dark Edition, expected to launch during the tournament, with an all-black exterior and premium interiors.
The Evolution of IPL Cars: A Reflection of Trends
The journey of IPL’s official cars mirrors India’s shifting automotive trends:
- 2011-2012: Sedans (Volkswagen Vento)
- 2016-2018: Compact SUVs (Vitara Brezza, Nexon)
- 2019-2021: Premium SUVs (Harrier, Safari)
- 2023-Present: Electric Vehicles (Tiago EV, Punch EV, Curvv EV)
Tata Motors’ strategic IPL collaborations have played a vital role in promoting electric mobility, conservation efforts, and innovative marketing initiatives.
Conclusion
Over the years, IPL’s official cars have evolved alongside India’s automotive industry, showcasing cutting-edge technology and sustainable mobility. With Tata Curvv leading the way in IPL 2025, the tradition of blending cricket, entertainment, and automotive innovation continues to thrive.
Which IPL official car was your favourite? Let us know in the comments!
